The popchips’ Story: Building a Brand from the Ground Up
Startup Company Taps DI Graphics to Deliver New Brand to a Crowded Market
Relationships and trust are important to a startup attempting to launch a new product in a crowded marketplace. Popchips entered the snack category knowing recognition through branding is important to attract distributors and ultimately consumers. By contacting a trusted industry insider, they found DI Graphics.
Referral from a Delighted Customer
A Glacéau (makers of vitaminwater® ) executive was asked about his source for mobile graphics. He did not hesitate to name DI Graphics. Vitaminwater’s partnership with DI Graphics began in 2001. DI Graphics continues to support the company as it has grown from an independent startup, with a limited regional identity to a nationally recognized brand, acquired by the Coca Cola® Company. Knowing the challenges popchips faced, the executive was confident making the referral, based on his successful relationship with DI Graphics.
Too Busy to Babysit their Fleet Logistics
Popchips’ executives knew this brand and product launch contained many time-consuming tasks outside of managing the fleet wrap execution.
“I didn’t have the time to manage multiple resources to print and install my vehicle graphics. DI Graphics makes ordering easy and took the scheduling headaches out of my hands.” ~ Russell Barnett, VP of Marketing for popchips
Project Management Intended to Make Design and Installation Easy
Simplicity marks our approach, helping our customers successfully brand new and rebrand established products. Logistics is our specialty; we keep vehicles working during the installation process. Our production process uses the highest quality graphic products, engineered for any size vehicle. We stand behind our superior quality products with the most comprehensive warranty in the industry.
A History of Service
Since the 1930's, DI Graphics has consistently delivered superior graphic applications to companies and government agencies across the country. When you work with DI Graphics, you can count on a proven partner that takes full responsibility for every detail. From up-front engineering, to proven project and campaign management, to expert installation, DI Graphics offers the services that simplify the process and the experts who ensure success.
DI Graphics makes sure your business stays moving and your wrap messaging delivers results.
